Visit Enid Director Receives CDME Designation
WASHINGTON, DC, July 20, 2015 – Marcy Jarrett, Director of Visit Enid, has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the Destination Marketing industry. The focus of the program is on vision, leadership, productivity and the implementation of business strategies.
Jarrett has been director of Visit Enid since its inception in 2010 and has made a career of marketing cities for over 15 years. She was Executive Director of the Norman, OK CVB for four years and Executive Director of the Lubbock, Texas CVB for five years before coming to Enid. She is a former Vice President of the Midwest City OK Chamber of Commerce and President of the Woodward OK Chamber of Commerce. She is a past member of the Oklahoma Chamber of Commerce Executive Leadership Class and the Texas Office of the Governor, Economic Development & Tourism’s Tourism Advisory Committee. She is a Board member of the Oklahoma Travel Industry Association and the new Vice President and Marketing Committee Chairman for Red Carpet Country Marketing Association. She is a graduate of the 2014 Oklahoma Municipal League’s Citizens Academy Leadership Training Class and the Oklahoma Arts Council’s Leadership Arts Class. She is a member of the Enid Rotary Club, Juliette Low Leadership Society of Enid, and is a board member of Keep Enid Beautiful, Enid Area United Way, Enid Arts Council and Tri-State Music Festival and a graduate of Leadership Greater Enid.
“I have enjoyed sharing the valuable information I have learned from the classes and from networking with other DMO professionals from around the country,” Jarrett said. “The travel industry is always changing and I’ll use what I’ve learned to help Visit Enid continue its mission of attracting more visitors to Enid.”
The CDME program is designed to better prepare senior destination marketing organization (DMO) executives and managers for increasing change and competition and to become more effective organizational and community leaders. Over the course of 22 years, more than 400 students have participated in the CDME program and this year the number of graduates will reach over 320.
Enid mayor Bill Shewey commended Jarrett on her latest professional achievement.
“This CDME certification is the tourism industry's highest educational achievement and was obtained only by her commitment to excellence and discipline,” Shewey said. “I congratulate Ms. Jarrett as she adds this impressive credential to her work here in Enid.”
“Our mission at DMAI is to advocate for the professionalism, effectiveness, and significance of destination marketing organizations worldwide,” said Michael Gehrisch, President & CEO of DMAI. “We realize the importance of destination marketing and are committed to improving the effectiveness of these organizations. These individuals who have achieved the CDME designation have set an example of excellence for the entire destination marketing profession.”